ABOUT US

Every brand begins with a dream — mine started alone, in a small room, with nothing but an idea, passion, and endless curiosity. I didn’t have a big team, fancy equipment, or a marketing plan. What I had was a deep desire to create something of my own — something that spoke through creativity, hard work, and honesty.

When I started, I knew it wouldn’t be easy. From designing to stitching, from creating digital art to testing embroidery, from packing orders to managing social media — I did it all by myself. There were days when things didn’t work, machines failed, designs went wrong, and I questioned everything. But I never stopped. Every mistake became a lesson, every small progress felt like victory.

This brand is not built by a company — it’s built by one person’s hands, heart, and determination. I don’t have a team working behind the scenes; I am the team. Every hoodie, every stitch, every post you see — it’s done by me, one step at a time.

I believe in creating products that have meaning. Each design tells a story — of patience, growth, and individuality. I want everyone who wears my creations to feel that same energy: that you don’t need a crowd to build something great; you just need belief in yourself.

So, this is not just a clothing brand — it’s my journey. A journey from “nothing” to “something.” A journey that proves you can start small, work alone, and still build something real.

Thank you for being a part of my story — because every order, every message, every bit of support reminds me why I started.

— Kunal Jaiswal